Nvidia’s GeForce Now has been the sleeping giant in the game streaming space. For years they have quietly developed a platform where you can stream games over a super-fast reliable network, provided you have a decent connection yourself. Due to it being free for anyone to use, developers have let it pass by, but, as always, now that money comes into it, developers have pulled their games from the platform instantly. They’ve pulled them from a platform that many have said, is just better than it’s competitor, Google Stadia.
Activision Blizzard, Bethesda, 2K and indie studio Hinterlands have all pulled games from the streaming service, which make you wonder. Do these developers know something we don’t? Are they developing their own game streaming service?
Now, Epic Games CEO, Tim Sweeney has recently tweeted that Epic won’t be one of the many companies that pulled out. “Epic is wholeheartedly supporting NVIDIA’s GeForce NOW service”, he wrote, “with Fortnite and with Epic Games Store titles that choose to participate (including exclusives), and we’ll be improving the integration over time.”
As you can imagine this is a complicated situation Nvidia has put the developers into. GeForce Now users only have streaming access to a selection of games they already own on Steam, meaning users don’t buy the game through Nvidia. Instead play the games they already own on Steam, through Nvidia. The complicated part is that Nvidia is charging users to use their servers to play the games on and stream from, and because Nvidia is making money from their games, developers are bit protective.
Of course, developers have the right to pull their game from any platform or seller they wish, but why would they from GeForce Now? Nvidia hasn’t peed anyone off as far as I’m aware. Back to my earlier point, do these developers know something we don’t? Or even something that Nvidia doesn’t? This sounds to me like the precursor of a new launch. Some other developer teams from other companies have told these game developers that, now Nvidia is charging and making money from the service, they can’t host their games on the service anymore.
In the past few years, Nvidia and AMD have been battling it out to see who can create the best hardware for consumer PCs, mainly GPUs, even though AMD has brought out some fantastic CPUs recently. Here’s my tinfoil hat idea. Could AMD be working on a rival game streaming service, competing against Nvidia and Google? This could also mean that the game developers that pulled out, could be working on their own game streaming services. Look at the movie and tv streaming space. The Office was one of the most-streamed series on Netflix last year and now NBC has built its own streaming service and taken their shows with them. It’s happened to Disney, HBO and even Amazon. It’s good to see that one developer, in Epic Games, is supporting GeForce Now.